LIVE CHAT CUSTOMER SUPPORT

With 55% of people going online out-of-hours, a company’s potential customers are always connected and they expect their questions to be answered immediately, day or night.

Customers now have 24/7 access to encyclopaedic levels of information, literally at their fingertips, but they still require assistance to make choices and decisions in their buying process.

Supporting a customer right from the very start of their online journey will build trust, and make converting a conversation into a qualified lead infinitely easier and more profitable than following up on a traditional form or email enquiry.

To be successful in competitive markets you need to find ways to add real value to your online services, and differentiate yourself from your competitors.

With almost all potential customers starting their search online, and often reviewing multiple providers, you need to find ways to engage with people dat the moment they browse your site, and then enhance their customer experience.

In commercial terms, managed live chat — in other words chat handled by highly-trained human operators — is proven to deliver as many as 50% more leads from a website.

For some businesses, this equates to a staggering return on investment of more than 2,000%.

This guide has been designed to explain why 24/7 managed live chat is an absolute must-have for any business serious about growing customer value, and consequently sales revenue. 

Read the blog on 10 Live Chat Quick Wins

• 61% of internet users do research on a product online before making a purchase.
• 47% of customers view 3-5 pieces of content created by a company before talking to a salesman from that company.
• Over 50% of people visit business websites outside of standard business hours.
• With the rise of mobile internet, on-demand TV and social media, people now expect instant gratification. A 24/7 response to a chat request within 15 seconds meets these demands.
  
  

2. MORE HIGH QUALITY LEADS