In a world where digital dominates almost everything we do, many businesses across the UK are changing the way they think about customer service. More and more customers are opting to use platforms such as social media to communicate with businesses, and many are using that as an opportunity to express their dissatisfaction with the service received. As a result, exchanges between customers and businesses, on platforms such as Twitter, regularly ‘go viral’. And these sorts of exchanges reflect a significant change in the methods now used by consumers to interact with businesses.
So this leads to the question, how are you looking after your web visitors?
We could talk about the ‘death of the high street’ or ‘showrooming’ but we have all heard that before. Moreover, we are all well versed in digital marketing as well as the importance of having a website with ‘bleeding edge’ UX design. Yet, so many businesses, major corporates and SME’s alike do not have the functionally to engage with customers directly and instantly on their own websites rather than via a social media platform.
Only the other day I was chatting with a friend who informed me that nowadays, he always uses live chat because it is far more convenient, and far more immediate, rather than picking up the phone (who has the time – or patience – to be on hold, waiting for a customer advisor to speak to you?) or writing an email and waiting days for a response. And this same attitude towards live chat was reflected when I conducted a recent straw poll amongst friends at a recent social gathering.
The above anecdote is a reflection of the acceptance of live chat as a method of communication. Are you missing vital customer interactions by not having live chat functionality on your website? Yomdel has discovered that not only do customers like interacting via live chat, but 50% of these interactions happen outside of office hours, thereby tapping into a previously overlooked market.
At Yomdel we provide fully staffed and managed live chat services enabling clients to have skilled operators ready 24 hours a day to greet website visitors, chat to discover needs and collect the data required to generate excellent leads. Why not give it a go and try live chat a go at yomdel.com. All you have to pay for are the leads generated. What have you got to lose??
