Tim Breden

When investing in any new technology or software for your business, the first question you are likely to ask is “what will be my return on investment”?

Communication is at the heart of every estate agency business. But in a digital era where we receive more online messages than ever, what’s the best way to support your potential customers – live chat or email?

Customer experience has become a key focus for a huge number of businesses in 2021. A survey carried out by Super Office showed that 46% of businesses see customer experience as their number one priority for the next five years, comfortably beating both product (34%) and pricing (20%).

It’s one of the first things that’s drummed into agents. From the most junior of negotiators right up to owners of multiple branches – leads need to be properly qualified. And quickly.

Live Chat is live chat, right? It's all the same surely? No, the truth is, not all Live Chat is created equal.

And making the right choice of Live Chat service that you offer to your web visitors and customers is critical to the future of your business. It will impact upon your reputation, what visitors say about you, whether they actually buy, and whether they ever come back.

Sage advice that we often hear during a crisis is “It’s those that think smart and consider the long-game who are likely to be the winners from this situation" but when you're under pressure, it can feel a lot easier said than done.

Yet avoiding crucial mistakes, with small adjustments to customer service, can help you take that pressure off, and actually turn a negative into a positive.

How did you spend your time and money this bank holiday?

From pretty early on in lockdown, the tabloids were shouting from the roof-tops that we were all spending more on booze, groceries and takeaways than we ever have, before. But are we really? Where is our money going, and who are the real retail winners?

Mirror, mirror on the wall, who is the best salesperson of them all?
Why, oh why, does every salesperson not look in a mirror every now and then?

21st century customer expectations are sky high, and evermore challenging for businesses to live up to. Continuing our football theme, this week we're taking lessons from the impact of CX on the final frontier of customer advocacy: the football club!