A lot of people love shopping! So what if you could get paid to shop? Sounds like the perfect job, right?
Well, working as a secret shopper means you can do exactly that, but it's much more than just shopping. It's a skilled process that delivers actionable insight for a business to improve upon.
Is there really a secret? It really depends upon the way you look at it.
Very few know that up to 500,000 people in the UK are registered as Secret Shoppers, (or Mystery Shoppers as they are known), but in reality less than 10% of those are regularly dedicated to the task. So it can be regarded as a specialist field.
On the other hand, Mystery Shopping does exactly what it says on the tin. And the clue of course is in the name. A shopping assessment of a service is carried out by an unknown person, measured against precise criteria. The specific instance is the only secret. And there's a lot of planning, preparation and skill in getting it right.
When customer experiences change rapidly, to meet enforced circumstances, there's often no measurement and no way of benchmarking success. We've recently worked with property clients who moved quickly to mystery shop their new virtual services.
Help your team to avoid these common mistakes, to win more business
Working for a leading supplier of mystery shopping to the property sector, I spend a lot of time reading and proofing mystery shopper reports from Estate Agents all round the UK.
I am constantly amazed at how frequently the same mistakes are made. Here is my round-up of 5 of the most common.
