5 Things to Consider When Buying Primary Market Research
Market research is a very broad church, with as many definitions as there are cat hairs on my kitchen floor just now. However, a good general description for me is - market research helps answer questions about your business and/or its customers so you can make more informed decisions and reduce risk.
Customer Journey Mapping – What is it and why do it?
I am frequently asked to explain what Customer Journey Mapping is and what its purpose is. Always happy to help, here it is.
Customer Service in Times of Crisis
Trust is a Must in Financial Services CX
Implementing new ways of working quickly, can leave a business blind to its current performance. Getting measurement in place early fuels constant improvement and competitive advantage.
As we wait for additional clarifications and detail on exactly when and how our shops and services can re-open for business, now is the time to reflect on how you are going to re-connect with your customers.
What does Customer Experience look like now, and how will that evolve over the next few months?
There are a lot of research tracker studies going on at the moment, for sentiment analysis and consumer behaviour, looking at how we are reacting to the lockdown and other changes wrought by the coronavirus crisis.
But where are they all taking us? And what role can research play in finding the path ahead as we continue to navigate our way through the coronavirus crisis?
I know, there are a lot of bad things happening right now, thanks to the unrelenting progress of the Corona virus.
However, believe it or not, there are some positives we can reflect on. Here are five that sprang to mind this morning as I looked out over my sunny garden.
How good is the Customer Experience in your Estate Agency?
“We’re a small team. I know all my staff do a good job”
