Andy Soloman

Yomdel is on an amazing journey, and in four years we have consistently doubled our revenue year-on-year and grown to become the leading provider of managed live chat services in the UK. Our acquisition this week of customer experience experts 360 Perspectives marks the next stage in our evolution.

The pioneer of 24/7 fully-managed live chat services today announced its first acquisition, extending its offering to further support the growth of businesses across the UK.

Yomdel, the UK’s award-winning provider of high-quality managed live chat that enables businesses to be “open all hours”, has acquired 360 Perspectives, one of the UK’s leading mystery shopping and market research agencies, for an undisclosed sum.

Andy Soloman, CEO and Founder of Yomdel was pleased to announce the news. “This is a really exciting time for our business. Since launching in 2014 we have worked hard to broaden our product portfolio from intelligent 24/7 live chat to include a suite of other complementary products and services.

“We recognise that rather than working with multiple suppliers, our clients seek an expert that can offer an integrated solution to help them drive business growth. That’s what made 360 Perspectives, with its expertise in customer experiences, the ideal acquisition.”

360 Perspectives started in 2004 and over time has developed a wide array of products and now offers hundreds of services that provide businesses with vital insight into the behaviour of their prospects, customers and employees. Offerings include benchmarking projects and competitor analysis as well as consumer behaviour studies and mystery phone calls. 360 Perspectives works with multiple sectors, including property, retail and e-commerce and have conducted over 50,000 mystery shops to the estate and lettings agency sector this year alone.

“By now being able to offer a whole host of fantastic additional services, we are extending our position as a true business growth partner to our clients,” Soloman continued.

The expanded Yomdel will continue to be led by Founder & CEO Andy Soloman and MD Tim Breden, while 360 Perspective’s Founder, Nick Meinertzhagen, will continue to lead growth for the acquired firm as well as taking on a broader role for Yomdel as Head of Customer Experience. This approach will provide businesses with a one-stop solution that gives access to experts without diluting either offering.

MD Tim Breden welcomed Nick Meinertzhagen to the Yomdel Group. “We’re delighted to be working with a fantastic new team at 360 Perspectives. Nick brings with him over 14 years of experience in the field of consumer insight and we have no doubt that he will be a huge asset to the business.”

Yomdel currently generates significant growth for its clients by offering a range of services that includes unique innovations such as Yomdel Live Connect which instantly connects a chat with a hot lead to a phone call. Customers can also benefit from integrations with their CRM system, diary management and engagement via SMS.

Breden concluded: “While looking forward to a prosperous relationship with 360 Perspectives, Yomdel continues to look ahead, seeking further acquisition opportunities to become the ultimate business growth partner to our customers.”

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